In this episode, we talk about what it really takes to build something with purpose. We unpack the journey of creating HAViK, a knife company grounded in quality, community, and a mission bigger than just the product. From the realities of entrepreneurship to the pressure of maintaining high standards, we talk about the grit required to build something that lasts.
A big part of that foundation comes from co-founder and CEO Jake Holland. We discuss the values he’s woven into the company from day one, integrity, resilience, service, and doing things the right way, and how those principles shape everything HAViK does.
This episode is about more than building a brand, it’s about building people, strengthening community, and creating something that stands for more than profit.
HAViK Society is where the real stuff happens—exclusive guides, member-only discounts, and the kind of outdoor wisdom you can’t Google.
